I have listed my favorite 15 leadership tenets.
First, leaders have a visionThe first order of business for any leader is to have a clear vision. Every leader must know where he is going and what provisions are needed to get there. Reaching that vision is his most important work. The vision must be bigger than the leader and the company he leads. Elias A. Zerhouni, M.D., Director of the National Institute of Health, elaborated, “So make sure you have a big, bold, grand vision for yourself – and go for it” (Dormann, 2009, p. 62). The vision must be one that makes the world a better place.
Second, leaders have passionLove your job and you will become good at it. Find a career that excites you and you won’t have to work the rest of your life. Take a personal inventory, discover what you are passionate about and then pursue it. Success and contentment will follow. When you love what you do, it will be easy for you.
Third, leaders have integrityAlways seek to do what is right. Honesty is the best policy. Leaders take the higher ground. Too many companies have failed because they compromised on their honor. Integrity should never be taken lightly. A company that has lost its reputation will lose the trust of its investors and customers. Integrity begins from the top. The best way for a leader to promote integrity within the company is to model it himself. Others will follow.
Fourth, leadership is a learning processThe best leaders are constantly learning how to improve their leadership skills. John C. Maxwell once wrote, “You don’t learn leadership in a day. You learn it daily” (personal communication, June 3, 2011). One excellent way to learn is to take on new responsibilities in order to expand your knowledge and widen your experiences. Maria Razumich-Zee advised, “Take on additional responsibility whatever and whenever possible” (Dormann, 2009, p. 154). Learn from those who are smarter than you and from your mistakes.
Fifth, leaders must be purveyors of hope and optimismThings do not always go as planned. Leaders must look for the silver lining in every cloud. A positive attitude instills confidence, and confidence is an essential building-block for success. As Maria Razumich-Zee indicated, “Attitude is EVERYTHING” (Dormann, 2009, p. 155). To win you must think as a winner. Think of problems as opportunities and challenges. In fact, remove the word “problem” from your vocabulary.
Sixth, leaders seek excellence No one receives recognition for mediocre work. Success is the result of striving for excellence in every area of the company. Striving for excellence must become the mindset in the workplace. Excellence can turn a good company into a great company. BMW and Mercedes Benz are leaders in the automotive industry because they excel in producing high quality cars. Excellence will drive out the competition. Producing poor quality products hurts the company by diminishing market share and loss of revenue. Quality is not an option in business; it is a necessity.
Seventh, leaders recruit the best talentA leader is only as strong as the people around him. James D. Robinson, former Chairman and CEO of American Express, recommended, “Surround yourself with people who are smarter than you” (Dormann, 2009, p. 57). The people the leader recruits must be able to work together as a team. After all, success is the product of teamwork and not any single superstar. Ideally, the team will consist of diverse talents in order that the strength of one may offset the weakness of another. Leaders are always on the lookout for talented people because you can never have too many of them.
Eighth, leaders are forward-looking Leaders have a clear picture of where they are going. They see the future in the present, and then strategize how to make it happen. Leaders do not dwell in the past for history cannot be altered. Leaders instead plan for the future. Forward-looking leaders promote innovations to keep up with the times. Being forward-looking means replacing or improving what is not working. One mantra of leadership should be “change or die.” Another part of being forward-looking is to produce a product not yet marketed or target a neglected group. Sir David Tang of Tang Development advocated, “You should always look for a niche – somewhere others have not been or something others have not done” (Dormann, 2009, p. 199). Creativity is needed to face the possibilities of tomorrow.
Ninth, leaders are problem-solversProblems will inevitable arise. Good leaders find solutions to problems. Leaders build credibility when they apply right solutions, and lose trust when they make wrong decisions. But even the greatest leaders will occasionally make wrong decisions. The key is to make more right decisions than wrong ones. It is the leader who is responsible for decision-making, not the stockholders, the media or public opinion. Leaders know not to use old solutions to new problems.
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enth, leaders persevereTenacity is one quality of every true leader. “I quit” is not part of a leader’s vocabulary. They quit when the goal is finally reached. A leader continues to do what he believes is right no matter how difficult the task or how intense the opposition. Leaders know that “Nothing worthwhile comes easily.” Leaders are unwavering, pursuing their goal in the face of adversity. Leaders persevere because they believe in the cause. If there is one word to describe a true leader it is “relentless.”
Eleventh, leaders seek results People trust leaders who produce results. Every new leader must strive for results early on in order to gain the confidence of those he leads. Companies grow and expand because of results, not good intentions or detailed strategies. As Brian Tracy stated, “All the wisdom in the world isn’t worth a dime if it doesn’t produce results” (personal communication, June 10, 2011). Results produce momentum and enthusiasm, two ingredients needed for success. Celebrating small victories instills a positive attitude in the workplace. Success is the reward of a series of small victories. Leaders build on past successes.
Twelfth, leaders communicateCommunication runs both ways. The leader must communicate the vision clearly and regularly in order to keep the company focused. Every leader must inspire his people to act upon the vision. At the same time every leader needs to hear from his staff members who may have powerful ideas for improving the company. Leaders must never think they have all the answers. They need the advice of others. Great leaders have an open-door policy where they welcome new ideas. One good advice to leaders is: Listen.
Thirteenth, leaders give the credit for success to their peopleSuccess is the product of team-effort. Effective leaders understand this principle and give the credit to the team. Leaders gain respect if they share the glory. Leaders profusely use the pronouns “us” and “we” when it comes to success. Conversely, leaders accept the blame for failure and use the pronouns “I” and “my” for accepting the blame. Good leaders never fault others for failure.
Fourteenth, leaders display good mannersShowing good manners is not old fashioned. It is still fashionable today. Leaders must respect everyone under them. Employees who are treated with respect will perform better at work. You gain respect by giving it. Treat people like you want to be treated.
Fifteenth, leaders live a balanced lifeThere is more to life than just work. Life is made up of many interlinking components. Leaders live life to the fullest when they live a balanced life. Leaders must apply PEMS in a daily basis: P for physical exercise; E for emotional stability; M for mental exercise; and S for spiritual renewal. Discard one or more of these essentials and you will become imbalanced and ineffective.
These tenets have worked for me. I pass them on to you.